Marketing uncomplicated
Hi, my name is Sage Osterfeld and I’m a marketing communications and product management pro for hire. My job is to help my clients create successful product and marketing strategies and then execute those strategies with all the tools available — public relations, advertising, websites & social media, brochures — you name it.
Having been in the marcom and PM business for twenty-odd years, I’ve seen so much mstuff – good, bad, and ugly – that I’ve developed a set of three simple principles that all but guarantees a successful product and marketing communications program:
- Good communications are easy if you know what you’re doing.
- Simpler is better.
- The purpose of these programs is to sell product and services.
Not exactly the wisdom of Buddha, I know, but most of my clients find it refreshing compared to the many other pitches they’ve heard.
Maybe you do too.
If you’re interesting in more information on my services, please click here.
- Goodbye WebOS August 18, 2011
The higher ups at HP must've read my post from yesterday, because today they killed not just the TouchPad, but WebOS as well. On a related note, the Wall Street Journal is reporting HP is also returning to their IT geek roots by dumping their PC bus...
- HP's TouchPad - A lesson in why niche & proprietary doesn't work for the masses August 17, 2011
Q: What happens when you combine a mediocre proprietary OS that no one uses with a mediocre tablet device that no one wants? A: You get the HP TouchPad. Business Insider is reporting today Best Buy, who bought 270,000 of these things is still sit...
- Press Release Writing for Dummies March 9, 2010
It has come to my attention that the vast majority of you couldn't write a decent press release if your life -- never mind your company's/client's -- depended on it. I don't know if this is because you lack training, skill or the IQ to create one of th...
